1960 Comic Book Aviation Ad: The Good Old Days

1960 Donald Duck comic back cover adThe above image is an advertisement from the back of a 1960 Donald Duck comic book I own. Yeah, yeah… I collect comic books and have over 35,000 of the darn things. I’m a nerd who also loves Star Trek, played D&D, taught piano and clarinet, but also played some semi-pro soccer and wasn’t half bad at baseball (third base) – which probably saved me from being beaten up.

Anyhow, what struck me was the Kraft Foods contest for Jet-Puffed Marshmallows offering a winner a chance to fly on a new TWA (Trans World Airlines) Boeing 707 Superjet.

Boeing 707 TWA Superjet

Boeing 707 TWA Superjet

While both boys and girls can be Junior Captains if they win, girls also have the option of being a hostess – a stewardess, if you will.

Ahhh the 1960s… still bastion of sexism.

According to the ad, in order to win, all you have to do is name the airplane… you know, like The Yankee Clipper… but not that, considering its taken already.

How about the Cloud Eater? Or the Mile High Machine?

Okay, clearly I wouldn’t win, but if you did win – and I have no idea who the heck actually won this cool prize (couldn’t find that information!) – you would:

  • get your own pilot’s uniform;
  • get to have two days of pilot’s training at the TWA Jet Pilot school in Kansas City, Missouri;
  • Earn your pilot’s wings – it’s just that easy! Not.
  • Practice jet ‘take-off;s with the TWA pilot in a training cockpit;
  • fly to Los Angeles to see the sights – all expenses paid… I suppose YOU don’t do the actual piloting of the plane regardless of your pilot’s wings you earned during your two-day training;
  • Give the TWA Superjet a pre-flight check;
  • Plan a flight to New York with the Captain;
  • Fly to New York as the Captain’s special guest;
  • Make all sorts of obnoxious in-flight announcements;
  • Get another five days all expenses vacation in New York.

Wow! That is one amazing prize!

Boeing 707 cockpit

Boeing 707 cockpit

There are also 50 second place prizes of Zenith Navigator portable radios;

Zenith Navigator Radio

50 third-prizes of Cadillac Supreme 7 x 35 binoculars;

Cadillac Supreme binoculors

100 fourth prizes of Ansco Cadet camera outfits;

Ansco Cadet camera outfitand 600 fifth-place prizes of Lindberg Jets of the World model kits!

Lindberg 536-100 Hunter

Oh, I get it… a jet plane ride if you win the Jet-Puffed Marshmallow name game. D’uh.

What I love about this is the fact that even by 1960, riding on an airplane was still something magical… a real pioneer of aviation thing for many a young kid.

About mreman47

Andrew was born in London, UK, raised in Toronto, Canada, and cavorted in Ohtawara, Japan for three years. He is married, has a son and a cat. He has over 35,000 comic books and a plethora of pioneer aviation-related tobacco and sports cards and likes to build LEGO dioramas. He has written and been an editor for various industrial magazines, has scripted comic books, ghost-written blogs for business sectors galore, and hates writing in the 3rd person. He also hates having to write this crap that no one will ever read. He works on his Pioneers Of Aviation - a cool blog on early fliers - even though it takes him so much time to do. He also wants to do more writing - for money, though. Help him out so he can stop talking in the 3rd person.
This entry was posted in Advertising, Aviation Art, Commentary, Heavier-Than-Air, Pilots and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s