The above image is an advertisement from the back of a 1960 Donald Duck comic book I own. Yeah, yeah… I collect comic books and have over 35,000 of the darn things. I’m a nerd who also loves Star Trek, played D&D, taught piano and clarinet, but also played some semi-pro soccer and wasn’t half bad at baseball (third base) – which probably saved me from being beaten up.
Anyhow, what struck me was the Kraft Foods contest for Jet-Puffed Marshmallows offering a winner a chance to fly on a new TWA (Trans World Airlines) Boeing 707 Superjet.
While both boys and girls can be Junior Captains if they win, girls also have the option of being a hostess – a stewardess, if you will.
Ahhh the 1960s… still bastion of sexism.
According to the ad, in order to win, all you have to do is name the airplane… you know, like The Yankee Clipper… but not that, considering its taken already.
How about the Cloud Eater? Or the Mile High Machine?
Okay, clearly I wouldn’t win, but if you did win – and I have no idea who the heck actually won this cool prize (couldn’t find that information!) – you would:
- get your own pilot’s uniform;
- get to have two days of pilot’s training at the TWA Jet Pilot school in Kansas City, Missouri;
- Earn your pilot’s wings – it’s just that easy! Not.
- Practice jet ‘take-off;s with the TWA pilot in a training cockpit;
- fly to Los Angeles to see the sights – all expenses paid… I suppose YOU don’t do the actual piloting of the plane regardless of your pilot’s wings you earned during your two-day training;
- Give the TWA Superjet a pre-flight check;
- Plan a flight to New York with the Captain;
- Fly to New York as the Captain’s special guest;
- Make all sorts of obnoxious in-flight announcements;
- Get another five days all expenses vacation in New York.
Wow! That is one amazing prize!
There are also 50 second place prizes of Zenith Navigator portable radios;
50 third-prizes of Cadillac Supreme 7 x 35 binoculars;
100 fourth prizes of Ansco Cadet camera outfits;
Oh, I get it… a jet plane ride if you win the Jet-Puffed Marshmallow name game. D’uh.
What I love about this is the fact that even by 1960, riding on an airplane was still something magical… a real pioneer of aviation thing for many a young kid.