WWI – Air Force Recruitment Poster

British Royal Air Force WWI recruitment poster.

British Royal Air Force WWI recruitment poster.

Here’s a great poster from WWI with the Bitish Royal Air Force looking for people.

Key to the advertisement’s recruiting  – other than the allure of possibly being a pilot – is that even if you are part of the ground crew, you can NOT be transferred to the Arny or Navy without your consent.

It was key because by the time more pilots were needed for the war effort later in the war, reports about life in the trenches had filtered around – and no one wanted to be a grunt on the ground being shot at on an hourly basis while strange gases wafted about.

Couple that with the fact that the folks looking after the aeroplanes and flying them had much better living quarters.

Also, the poster ad plays on people’s morality focusing on honor and glory – two things that people thought war could bring them. Honor? Sure. Glory? You are fighting for the wrong reason.

The smart person could look at that poster and see the German pilot being dealt a death blow from the Sopwith Pup (guessing) and realize it could just as easily be him – but what the heck? All’s fair in love and war and advertising.

It’s only in the past few years that there must be truth in advertising.

About mreman47

Andrew was born in London, UK, raised in Toronto, Canada, and cavorted in Ohtawara, Japan for three years. He is married, has a son and a cat. He has over 35,000 comic books and a plethora of pioneer aviation-related tobacco and sports cards and likes to build LEGO dioramas. He has written and been an editor for various industrial magazines, has scripted comic books, ghost-written blogs for business sectors galore, and hates writing in the 3rd person. He also hates having to write this crap that no one will ever read. He works on his Pioneers Of Aviation - a cool blog on early fliers - even though it takes him so much time to do. He also wants to do more writing - for money, though. Help him out so he can stop talking in the 3rd person.
This entry was posted in Advertising, Aviation Art, Fighters, Heavier-Than-Air, People, WWI and tagged , , , . Bookmark the permalink.

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