WWI Austria Engine Manufacturer Propaganda Poster

Austrian propaganda poster WWIHere’s a cool Austrian WWI advertising and propaganda poster from, I think, 1916.

Translating the German into English, it reads:

Austro-Hungarian seaplane with
Heiro-flight engine
destroyed an Italian Caproni.
Austrian industrial plants
Warchalowski, Eissler & Co. AG
Vienna, XVI

I believe the poster advertises the fact that German air superiority in shooting down the Italian Caproni bomber – perhaps a Ca.1, Ca.2 or a Ca.3. I’d guess Ca.3, seeing as how it was the new bomber on the block back in 1916 – was due to the magnificence of the Heiro engine in the Austro-Hungarian seaplane (actually a flying boat) fighting alongside Germany, built by the firm of Warchalowski, Eissler & Co. AG.


Caproni Ca.3

The Heiro engine business was purchased in 1925 by StEG, the “Imperial Royal Privileged Austrian State Railroad Company”, that became known as Austria Email AG, having the majority of its shares purchased in 2011 by Treibacher Industrieholding AG that, through its subsidiaries, manufactures and markets water heating equipment and offers advanced ceramic materials, hard metals and energy storage products. The company is based in Althofen, Austria.

Back in WWI, the Heiro engines mentioned were built, under contract, by  Warchalowski, Eissler & Co. AG. and the Breitfeld-Daněk company of Czechoslovakia.

These Heiro engines were very much respected for their design and power (in the day).

In 1914, Otto Hieronimus manufactured the six-cylinder Hiero E, also known as the Hiero 6 engine, which powered many of Austria’s aeroplanes during the war.

Hiero 6 liquid-cooled six cylinder inline engine of an Austro-Hungarian Phönix J.1 fighter biplane of WW1 in a Swedish museum. Photo by Idsnowdog on Wikipedia.

Hiero 6 liquid-cooled six cylinder inline engine of an Austro-Hungarian Phönix J.1 fighter biplane of WW1 in a Swedish museum. Photo by Idsnowdog on Wikipedia.

Heironimus was a well-known Austrian auto racer of the early 1900s and designed engines that were liquid (water)-cooled inline engines. On the Heiro engines, the intake was on the right and the exhaust on the left.

As for the luckless Italian plane being shot down in the poster – the Caproni bombers were actually a very successful heavy bomber used during WWI by Italy, France, Britain and the U.S.

Founded in 1908 by Giovanni Battista Caproni, the Caproni company was called the Società Caproni e Comitti, based in Taliedo, Italy – outside of Milan.

Caproni was actually the first builder of an Italian aeroplane in 1911.

Thus ended the history lesson.

I really just wanted to show off a cool poster and not have to write a lot today – and then I realized it wasn’t just a poster… it was a history lesson. Two hours later, here we are.

About mreman47

Andrew was born in London, UK, raised in Toronto, Canada, and cavorted in Ohtawara, Japan for three years. He is married, has a son and a cat. He has over 35,000 comic books and a plethora of pioneer aviation-related tobacco and sports cards and likes to build LEGO dioramas. He has written and been an editor for various industrial magazines, has scripted comic books, ghost-written blogs for business sectors galore, and hates writing in the 3rd person. He also hates having to write this crap that no one will ever read. He works on his Pioneers Of Aviation - a cool blog on early fliers - even though it takes him so much time to do. He also wants to do more writing - for money, though. Help him out so he can stop talking in the 3rd person.
This entry was posted in Advertising, Aeroplane Factories, Aviation Art, Bombers, Firsts, Heavier-Than-Air, Motors and Engines, People, WWI and tagged , , , , , , , , , . Bookmark the permalink.

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