1930s French Trading Cards

Chocolat Pupier Jolies.jpgWhat we have here are aviation cards offered by Chocolat Pupier Jolies in 1930 and 1937.

The plain cards denoting: Avion (flying), Un Monoplane (A monoplane), and Un Hydravion (a sea plane) are from 1930, and are part of a larger set of 40 cards that are about modern wonders. I believe.

The other cards are from 1937, I think, are part of Series 19, and show off some of the earlier versions of flight, with specific myths, legends and real accomplishments. I don’t know how many cars there are in this series, but considering it offers specifics, I would suspect there are at least 40, probably 50 cards within the series.

Certainly the 1937 cards have a reverse with a brief account of the card’s aviation moment:

Chocolat Pupier Jolies Reverse.jpg

All of these are punched cards (left of card’s image), sized 5.2 cm x 6.87 cm each, and were giveaways with a French chocolate manufacturer’s chocolate product.

I am unable to find out any information on the company as my French language abilities are slim and void.

If anyone can provide some background on the manufacturer Chocolat Pupier Jolies, and just what type of chocolate they produced and how these cards were presented (inside, outside, stapled, I assume?) it would be greatly appreciated.

In the meantime, enjoy a look at these cards.

Chromo-CHOCOLAT 1.jpg

I have a nice biography of Benier in this blog, HERE. This card is from the 1937 series (19).

Chromo-CHOCOLAT 2.jpg

Flying in 1930 was a huge deal as far as transporting passengers was concerned. While mono-winged aircraft were only just beginning to make a comeback in the field of aviation, earliest passenger planes were still considered safer as a biplane wing configuration.


A card representing a modern 1930 transport airplane… a monoplane… at a time when most manufacturers still believed the biplane was the best wing configuration for an airplane.

Chromo-CHOCOLAT 4.jpg

Along with the American Wright Brothers, Bleriot’s aviation success signaled air dominance for France for the next 15 years. A rarity, Bleriot pioneered the use of monoplanes… which were, for some reason, decided to be inferior to the biplane.

Chromo-CHOCOLAT 5.jpg

While this looks like a horrible aviation accident, it is in fact a representation of Langley’s aircraft that was supposed to slingshot off a boat in 1896.

Chromo-CHOCOLAT 6.jpg

A card commemorating the Wright Brothers coming out of the proverbial scientific closet in 1905 with news that their Wright Flyer had flown first in 1903.

Chocolat Pupier Jolies 7.jpg

A Hydro-aeroplane example – a flying boat/seaplane. From the 1930 series.










About mreman47

Andrew was born in London, UK, raised in Toronto, Canada, and cavorted in Ohtawara, Japan for three years. He is married, has a son and a cat. He has over 35,000 comic books and a plethora of pioneer aviation-related tobacco and sports cards and likes to build LEGO dioramas. He has written and been an editor for various industrial magazines, has scripted comic books, ghost-written blogs for business sectors galore, and hates writing in the 3rd person. He also hates having to write this crap that no one will ever read. He works on his Pioneers Of Aviation - a cool blog on early fliers - even though it takes him so much time to do. He also wants to do more writing - for money, though. Help him out so he can stop talking in the 3rd person.
This entry was posted in Concepts, Failures, Gliders, Heavier-Than-Air, Miscellaneous Food, Seaplanes and tagged , , . Bookmark the permalink.

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